How media agencies are ripping off clients and media owners

Are we ripping everyone off? Sam Garrity, managing director at digital marketing agency RocketMill, explains what’s happening in our media industry.
The media industry is not what it used to be. We have created one where agencies are allowed to receive large undisclosed revenues. This is revenue that clients do not know about and that doesn’t make its way to media owners. The behaviour required to maximise these revenues results in client briefs being executed without an objective mi