How marketing became mainstream: A brief history

The 1960s and 70s (and into the 80s) were a period of huge change. In commercial terms, business was going through a transformation. Boardrooms that had been dominated by ‘old money’ and number-crunching accountants were giving way to a new wave of seers and an entrepreneurial ethic. Enter the new marketer and a new way of speaking to consumers.
Forty years ago, we were using manual typewriters. There was no internet, no Microsoft, no Google, Faceb