How marketers can use programmatic audio for ‘hard to reach’ millennials

The programmatic audio market is huge – and marketers should be paying close attention to it, according to Toccara Baker, special operations consultant, EMEA at Adobe. Speaking to The Drum at Dmexco last week, she talks about Adobe’s partnership with Spotify, getting 90 per cent viewability rates and targeting hard to reach audiences.  
Audio advertising gives marketers another avenue through which to reach consumers across different channels. According to eMarketer, marketers o