How marketers can overcome DMP roadblocks: The Drum’s event with Mapp to reveal all

Despite data management platforms (DMPs) showing great promise, challenges remain. As reported by AdExchanger, marketers are struggling to evaluate different DMP offerings in a highly competitive market. Furthermore, the CMO Council’s report finds 43% of marketers are finding it difficult to transform data into real-time action, with only five percent seeing a real bottom-line impact due to disconnected systems.
The Drum, in association with marketing technology company Mapp, will be hosti