How marketers can better leverage the Amazon opportunity

As Amazon, the second company to breach the trillion-dollar mark, continues its march towards global dominance in ever-expensing sectors, marketers cannot afford not to look at the potential opportunity or threat that it presents their own brand aspirations.
Using research devised by Digitas to create the ‘Map of Amazon and its impact on Modern Marketing’ it is possible to develop an ‘Amazon strategy’ that chief marketing officers can take forward to promote their own pro