How marketers can benefit from intent marketing: The Drum and Iotec launch report to find out

The Drum, in partnership with intent marketing platform Iotec, has launched a whitepaper exploring the growth of intent marketing and its benefits for marketers.
The report, Consumer Intent, The Future of Marketing, examines the genesis of intent marketing and how brands can develop an intent marketing strategy.
As opposed to identifying audiences based on purely on profile, intent marketing is the process of identifying and then targeting actual signals of interest in a product or service.
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