How Lucozade overcame the ‘friction’ between agencies and its in-house team

After setting up its in-house agency TED two years ago, Lucozade Ribena Suntory says it has saved “a good deal of money” and is gradually looking to expand its remit within the business, bringing some media buying into the fold too.
However, its success hasn’t been without its challenges, according to Rick Oakley, head of digital marketing and the TED team.
“I definitely have a few more grey hairs from the last couple of years,” he jokes, with one of the b