How location data can bridge the digital and offline gap

A big challenge faced by marketers is bridging the customer experience across physical stores and digital channels. In the penultimate episode of Everything You Need to Know (EYNTK) – About Location-Based Advertising, Verve’s general manager international, Ian James explains how location data can help minimise this gap.
Most brands are continuing to underestimate the power of real-world shopping – even though 90% of sales still occur in bricks and mortar stores, James argues in