How Kit Kat managed to turn a viral tweet into a branded proposal

In May, Haley Byrd teased her boyfriend on Twitter with a photo that served as proof he’d never eaten a Kit Kat bar before - or bothered to listen to the lyrics of the candy bar’s famous "Gimme a break" jingle.
“I don’t think I’ve ever had a Kit Kat before,” my boyfriend remarks before doing THIS pic.twitter.com/UQbuD3Etpg
— Haley Byrd (@byrdinator) June 1, 2018 
Kit Kat quickly took notice as the tweet racked up thousands of likes, retweets and com