How KFC is reinventing the brand as youthful in China

KFC might be the number one fast food brand in China, but it faces aggressive competition to hold onto the top spot in the crowded marketplace. 
The brand is on a mission to reinvent KFC as a youth brand and is rolling out new products, innovative technologies and quirky marketing campaigns in a bid to cut through the clutter and engage China's millennials. 
KFC recently launched a new product, Mojito Girl, a non-alcoholic cocktail created to appeal to Chinese millennials, specifi