How influencer marketing will change during the recession, according to experts

Economists around the world warn that recession is nigh. But as we move toward greater economic uncertainty, influencer marketing will remain a key differentiator for brands, according to experts.
As inflation rises and recession looms, consumer spending is slowing. How must brands respond to financial difficulties and changing consumer behavior? Industry leaders at Vamp, EGC Group and The Social Element share three reasons why influencer marketing will remain a crucial channel in 2023.
1. Influ