How influencer marketing campaigns can win at Cannes this year

If you're heading to Cannes Lions Festival this year, we invite you to join The Drum & selected partners on board our super yacht or in our very own pub, The Drum Arms, for panels and pints. Register now.
Reactions to the new influencer category at Cannes Lions this year have ranged greatly. Some are outraged that the relatively new approach has been included – these are likely those still labouring under the impression that influencer marketing is a passing fad. They are holding