How influencer chatbots could close the gap between content and commerce

Chatbots had a bit of a moment in 2016, ushering in a new era of conversational commerce between advertisers and their audiences, but according to brandtech group You & Mr Jones the next frontier for brands will be humanising automation.
In December last year two tech firms from the group, marketing platform The Amplify and chatbot developer Automat, came together to work on the “first ever” influencer chatbot for US makeup brand Covergirl.
Modelled on the personality of Dance Mo