How indie artists can develop a strong brand to stand out from the crowd

I’m frequently asked how indie bands can gain fans and stand out from the crowds. I’ve been there. I’m an independent artist (and founder of a music distribution platform), so I understand the difficulties with building an audience.
A consistent challenge for indie artists is how to create a strong brand, when many of them simply want to concentrate on their music. But for a band to gain broader success, they need to be recognized for more than just talent. Whether they have a