How iCrossing gave L’Oreal’s luxe division an SEO makeover – and drove revenue 149%

In early 2016, L’Oreal’s luxury division, Luxe, which includes brands like Kiehl’s, Urban Decay, Clarisonic, Lancome and YSL Beauty, tasked digital marketing agency iCrossing UK with increasing its organic search revenue by 75%. Here’s a look at how iCrossing nearly doubled that goal – driving a revenue increase of 149% versus the same period in 2015.
For its part, iCrossing attributes this success to three factors: Navigating three of the brands through r