How HuffPost UK broke free of the London bubble with its national news coverage

HuffPost UK was named ‘Best Site for News-led Journalism’ at The Drum Online Media Awards 2020. Here, the team behind the site reveal the challenges faced and the strategies used to deliver a successful 12 months of news reporting.
 
The challenge
HuffPost UK is a news website that understands its audience and constantly pushes the boundaries of what a digital-only outlet can achieve.
HuffPost UK established itself in 2019 as a must-read news provider that is doing digital journ