How Harvey Keitel's Winston Wolfe was almost offed by Direct Line before first campaign

For the last four years, Direct Line’s advertising has been fronted by Harvey Keitel’s gangster and fixer Winton Wolfe – a character he brought to life in Quentin Tarantino’s Oscar-winning masterpiece Pulp Fiction back in 1994. But it can now be revealed that the campaign was almost killed off before it even began.
Despite the success the campaign has enjoyed over the years, it turns out Keitel might never have appeared at all if the company’s chief executive h