How Grey plans to make a success of programmatic

Often creative agencies are just told to create a bunch of assets that get sprayed around the internet until a winner is found. However, Grey is developing a proposition it claims will offer brands ads that’s more contextually relevant using adtech, not just a super-efficient media buy.
It’s an ambition advertisers have been pursuing for years but there are few creative campaigns that have made smart targeting even smarter. Perhaps a symptom of what some observers believe i