How Google aims to bring TV advertising into the 21st century

TV has traditionally been top of the food chain in terms of ad spend, but all that changed in the US last year when it was surpassed by digital. As the leading online advertising provider, Google hopes to replicate its lead in the digital landscape on traditional living room screens, now it has shown its hand.
This was made clear in a host of announcements made at Google’s recent Partner Leadership Summit where it announced several new TV ad products in DoubleClick For Publi