How GDC3 helps you grow your agency and avoid the usual pitfalls along the way

I’ve been working with several independent agencies on their business strategies and it’s striking how common their challenges are, particularly around how to grow from less than 50 staff to something larger. Leadership are so caught up in delivering great product it seems it’s easy to neglect what achieves longer term growth. GDC3 is a simple framework I use to focus on five key areas: Growth, Delivery and the three C’s: Culture, Clients and Capability.
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