How Funworks injects improv, sketch comedy and legit fun into creativity

Steve Martin famously said that “comedy is not pretty.” When humor produces winning campaigns, however, it can be highly effective. Geico. Bud Light’s “Real Men of Genius”. Apple’s “I’m a Mac”. Classics from back in the day like Wendy’s “Where’ the Beef” and FedEx’s fast-talking John Moschitta, Jr.
And the list goes on and on.
San Francisco indie Funworks adds plenty of comedy to the creative process, which is hi