How Foursquare is quietly positioning itself as a location data powerhouse

When you think of Foursquare, you may think of check-ins, swarms or even founder Dennis Crowley.
However, since it launched in 2009, Foursquare has repositioned itself as less of a social platform and more of a location intelligence company as it seeks to bridge on- and offline consumer behavior and is increasingly considered a source of alternate data about where consumers go in the real world.
To wit: Foursquare announced it is launching Foursquare Analytics, a dashboard that analyzes anonymiz