How Facebook’s virtual reality shakedown could bring a new dimension to marketing

When Facebook snapped up Oculus for $2bn back in 2014, the co-founder of what would go on to become one of the world's most recognisable headsets, Palmer Luckey, predicted that Facebook, as we knew it then, wasn’t the future of virtual reality (VR).
“VR, will be social,” said the Rift creator, “but it’ll be on totally new platforms built from the ground up that really push VR, not necessarily applications we have today.” Fast-forward two years and his predicti