How energy drink brand Taika partnered with a DAO to launch ‘Mateverse’

The emerging energy drink brand partnered with a DAO to develop its new sparkling mate beverage. Welcome to the world of web3-based marketing.
Since its inception, Taika has been going against the grain of the energy drink industry by developing sugar-free beverages geared towards creativity over teeth-grinding energy. (One of the taglines on its website is: ‘Coffee that makes you feel inspired, not wired.’) Now the company is flipping traditional R&D on its head by turning