How El Clásico generates over $40m in media value for sponsors

FC Barcelona and Real Madrid’s El Clásico matches generate over $40m in media value for sponsors, however live TV broadcasts now account for less than half of that figure, highlighting the need for brands to better understand the worth of the different media platforms available to them.
As two of the world’s biggest clubs prepare to meet in what is likely to be a league-deciding fixture this Sunday (23 April), research specialist Nielsen Sports has attempted to provide a clear