How EatFirst is creating the first ‘online-only’ restaurant to disrupt the food delivery sector

EatFirst has not given itself an easy ride. It is playing in a market saturated with competitors, where Deliveroo, UberEats and Just Eat all vie for consumers’ attention and spend. However, EatFirst’s founder Rahul Parekh insists that its business is “the natural next step” for the online food industry and points to the retail sector for proof.
“In the last five years, there has been a huge emergence of online-only fashion brands. I started the business two years ag