How dual roles for marketers can make brands stronger

Kathryn Austin, HR and marketing director, Pizza Hut RestaurantsToday it is not uncommon to see marketers taking on a dual portfolio, balancing the demands of their marketing function with a responsibility for HR or even a CEO role. The creation of these dual positions is far from a compromise. Rather, it is a strategic decision to connect different aspects of the business or define company culture.
Kathryn Austin, HR and marketing director at Pizza Hut Restaurants, describes the creation