How does a disruptor make its mark?

The most important time for a disruptive startup is in the first few months of its existence, where early decisions can make or break a brand.
Therefore being bold and concise with your messaging is key, according to five executives from five of the 100 Disruptive Brands, a list of companies blazing a trail in their respective sectors and compiled by Marketing Week in partnership with Salesforce.
For Eren Ozagir, founder and CEO of Push Doctor, getting favours from friends and family was absolu