How do you make digital and data add up?

The dilemma is acute: to transform marketing model in face of digital disruption. And this goes way beyond Cambridge Analytica and Facebook. Or Sir Martin Sorrell leaving WPP in such a sorry state that pundits are estimating its break up value to be greater than its total market cap. Probably way beyond Arthur Sadoun, chairman and chief executive of Publicis, talking about shifting from “being a communications partners to helping clients transform their marketing model” in the face o