How do we push for trans and non-binary inclusion in today's mad media climate?

Vitriol directed toward transgender and non-binary people is still on the rise. What can businesses do to support their trans workers? Avery Hennings of agency The Marketing Practice gives 8 guiding principles.
My name is Avery. I am non-binary, my pronouns are they/them, and I am queer.
I’m also hurt and more than a little cross, because right now it feels like I cannot pick up a national newspaper, or visit a news site, without being faced with negative coverage regarding the trans commu