How Diageo sold The Singleton whiskey using virtual reality

Diageo sold a bottle of The Singleton whiskey to one in five people who tried a virtual reality experience, created by Untitled Project.
According to the brand, 85% of consumers found the VR journey, hosted in Singapore at the Marina Bay Sands’ Epicurean Market last year, enhanced their whisky tasting experience.
The experience was a two minute VR video, which used storyboarding, script-writing, animation, CGI and rendering, to take viewers to the Glen Ord distillery and “into the ca