How Diageo is adapting to the ‘changing face of socialising’

At-home ‘theatre’ and digital technology are two socialising trends that Diageo will be keeping an eye on during 2017 as the drinks giant looks at how it can create innovative products and market its brands in a rapidly changing social environment.
 As part of a new report series named Diageo Futures, the maker of Gordon’s and Guinness today released a report that identifies three main social trends it expects to see in the coming year, including, ‘socialising is bec