How content marketing is helping Philips move into healthcare

Content marketing is helping Philips to establish itself as a thought leader in healthcareWhy is content marketing important to the Philips brand?
We’re at a transformational period in our history at Philips, moving from a company known for its TVs, radios and lightbulbs to a global player in the healthcare space. Content marketing is a great way to become a thought leader in that space and build trust and loyalty with both consumers and healthcare professionals who may not have traditiona