How cognitive dual processing dominates consumer decision-making

What do we think of when we think about thinking? For most people, what immediately springs to mind is how we take in information, weigh that knowledge form conclusions, and change our minds if emerging data forces us to.
That conscious, active, energy-intensive form of thinking is where we think we make most of our decisions. In fact, the vast majority of our choices originate in the part of our brain that makes automatic, intuitively guided decisions – the section from which the term &ls