How Coca-Cola will tackle littering at The Drum's Do it Day 2016

Coca-Cola wants to roll out an initiative to help combat Britain’s litter problem, so on Plan It Day, the drinks giant called on creatives to develop a campaign that will encourage people to litter less and recycle more. Part of the winning execution will be implemented during the 24-hour challenge on Do it Day, while the full strategy is set to launch in Scotland in 2017.
The winning idea will see special bins placed around Glasgow city centre with trained cameras focused on them as part