How CES is evolving and why this matters for marketers

Lego introduced a Boost Building and Coding set at CES this year.The Consumer Electronics Show (CES) returned for the 50th time last week, aiming to showcase the best (and sometimes worst) of the tech industry.
There were some interesting products on view, from jeans that tickle wearers to smart boxer shorts for men. Yet many of the big tech firms no longer use it to announce major product updates.
The show, which began in 1967, has in its time seen the introduction of Blu-ray disc format, plasm