How can TV ride the big data wave?

Despite the frequent headlines about declining ratings and measurable drops in adpsend, TV continues to be one of the most compelling media for consumers. And with advertisers shining a light on the murky ad tech supply chain and wanting more transparency and better trust, the future for TV looks brighter. And then there’s a strong push for data driven insights & TV audience targeting that goes beyond simple age and gender demographics, or even just time spent in watching a show on a m