How can marketers avoid Christmas campaign horrors?

We are only in August so it might seem bonkers to start thinking about Christmas now. But is it? A study by Adept Marketing reveals that 25% of shoppers said they had done some Christmas shopping before Halloween, while 49% of e-commerce marketers have created and launched a holiday marketing campaign before Halloween.
While Christmas can bring many fruitful returns, most digital marketers are downright terrified of messing up their campaigns. To help them, AdRoll has teamed up with Th