How can marketers apply machine learning? New report from The Drum explores the power of data-driven marketing

The Drum in partnership with intent marketing specialist, Iotec, has launched a report exploring the application of machine learning to solve commercial challenges.  
The report, Machine Learning: Empowering the Next Generation of Marketing, examines what implications machine learning has and will have on the marketing world, identifies common misconceptions and sheds light on applicable AI-driven marketing solutions.
A growing body of research indicates that machine learning is moving to t