02-05-2018 02:00 via thedrum.com

How can brands avoid whitewashing in ads for Asian audiences? Pixerf thinks it has the solution

Hollywood’s struggles with whitewashing over the years has been well documented and in advertising land, brands and agencies have also found it hard to produce commercials and advertisements that promote both gender and racial diversity.
While the movie Black Panther proved to be a watershed moment for Hollywood, both in the media and the black community in 2018, adland has yet to found a similar breakthrough.
Infamous gaffes around the world include Dove’s ad that showed a black wom
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