How can brands appeal to micro-influencers? Experts discuss in webinar

In the past, brands were mainly responsible for communicating their brand image directly to consumers. But now, thanks to the rise of ordinary people called ‘micro-influencers’, customers can spread the word about their favourite brands  - and at a fraction of the cost that brands would normally pay a celebrity. 
But choosing the right influencer to run a successful campaign is not as easy as it sounds. Many might have large numbers of followers but be expensive to get on b