How can advertisers use first-party data to reach the invisible 70%?

As part of The Drum’s Data & Privacy Deep Dive breakfast session, leaders from Permutive and Space & Time discuss the importance of the first-party data collaboration between advertisers and publishers to responsibly make invisible consumers visible, and why the time to act is now.
As an increasingly empowered public get into the habit of saying no, it’s estimated that advertisers can reach only 30% of consumers – with the other 70% having gone data dark. With iOS updat