02-03-2018 08:00 via marketingweek.com

How Camelot is transforming its data capability to create new value

Camelot’s first chief data officer Mike O’Donohue might only have been with the company for two years but he is already talking himself out of a job. While he believes many businesses should be hiring chief data officers so that companies can better integrate data into their strategy, there will come a time when data becomes part of the natural way of thinking, meaning a separate role should no longer be needed.
“In the same way that many businesses had chief digital officers,
Read more »