How build a future-proof ad business (hint: copy Apple)

The cookie is the lead actor in the longest death scene in the history of advertising. With that big change on the horizon – as well as many others – brands need to mimic Apple in order to survive, writes Salesforce strategy executive Martin Kihn.
Advertisers only wish we knew as much as people seem to think we do. “Surveillance” is a mysterious term and surely overstates the case. But it is undeniable that the rules are changing, perception is a mounting proble