How Bud Light pulled off giving free beer to thousands of Philadelphia Eagles fans

If you were one of the two million people at the Super Bowl parade in Philadelphia on Thursday, chances are you spotted countless Eagles fans walking the streets with a can of Bud Light in their hand.
That’s because Bud Light - begrudgingly or not - made good on its promise to provide the city with free beer if the Eagles won the Super Bowl. The brand pledged the suds to offensive tackle Lane Johnson back in August after he vowed to “give out beer to everybody” if his team