How brands marked #WorldEmojiDay on Twitter

With #WorldEmojiDay trending on Twitter, brands have tapped into the trend during the annual celebration of the colourful visual language.
With the social media arms race intensifying between these brands, several competed for prominence on Twitter, chasing the most RTs and likes for the free brand engagement.
Below are some of the finest tweets issued.
XboxUK
#worldemojiday just got a little more heroic pic.twitter.com/SlGoTjpNl0
— Xbox UK (@xboxuk) July 17,