How brands can help Earth Day make it through midlife crisis

Sunday, April 22, marks the 48th anniversary of Earth Day. In another two years Earth Day will be eligible for an AARP card. And that imminent milestone got me thinking: Is it time for the event to consider retirement?
At its birth in 1970, Earth Day was full of social activism, a growing movement inspired by the energy of the anti-Vietnam war and Civil Rights movements. It was a fresh idea meant to redirect attention on increasingly apparent ecological challenges facing our planet.
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