How brands can bounce back from disaster

Dealing with a PR crisis can be one of the trickiest aspects of brand management, affecting everyone in the business from the CEO down. Add to that the fact videos can now go viral on social media in a matter of minutes, with extremely damaging consequences for any brand judged to have got things wrong, and the pressure is heightened.   
US airline United Airlines found this out the hard way in April after video footage emerged of security officers dragging a passenger off a