How brands are tapping into consumers’ faces – and brains

Apple will reportedly enable users to unlock the upcoming iPhone 8 with their faces.
This type of facial recognition technology is also being used at airports to both improve the boarding process and to enhance security – at least allegedly.
But it can also help marketers determine consumers’ emotions. This burgeoning field includes startups like Affectiva, Eyeris, Kairos and Realeyes, as well as larger players like Microsoft and Apple (which acquired startup Emotient