How brands are responding to the divisive politics of 2016

Right-wing website Breitbart has called on its readers to boycott Kellogg’s after the cereal brand pulled its advertising from the siteWhat does your brand really stand for? It’s the soul-searching question that companies around the world are starting to ask themselves as the global political climate becomes ever more fraught and divided. Donald Trump’s victory in the US presidential election and the Brexit vote this summer have shattered the neoliberal consensus in the West, u